Overview: A unique management development program designed specifically for knowledge organizations - companies or departments in which people and processes are the key assets (research & development, software development, healthcare, engineering).
The management principles and behaviors that are effective in traditional manufacturing companies are not effective in organizations that rely heavily on professionals with high levels of expertise and education. Managers who are successful in knowledge organizations focus on attracting and keeping key personnel and they understand how intangible assets (image, know-how, competencies) are directly linked to financial results.
During this seminar, participants are divided into four-member management teams. Each team is given a company to run for seven annual cycles, pursuing a business strategy in order to maximize profits. The teams compete for the same customers and personnel as they play out their strategies. The program is challenging and fast-paced.
Clients: Galileo International Principal Financial Hewlett Packard Levi Strauss Microsoft Hartford Cerner BASF
Objectives:
» Develop and implement the most effective strategies to increase a company's market value.
» Account for and measure the intangible assets of a knowledge organization when doing a financial analysis.
» Identify key performance indicators that apply to knowledge organizations.
» Sets up an opportunity for participants to experience how functioning as effective teams and pulling in the same direction impact the company's overall performance.
» Apply the concepts of capacity utilization (effective management of resources) and cash flow when making decisions which impact short-term profitability.
» Effectively manage the financial balancing act of investing in new products and services, expertise, and image while maintaining the confidence of stakeholders and customers.
» Understand how to leverage a company's image to retain and attract desired customers and employees.